Wednesday, November 28, 2007

LOHAS: Is It Just a Trend?

Is it just a trend? I don’t know exactly. I heard even in some countries there is a growing enthusiasm for LOHAS (Lifestyle of Health and Sustainability). In China, for example, LOHAS is even called le huo or 'enjoy living.' The meaning of LOHAS actually goes more deeper, however.

As we may know, lohasians choose greener and more generous forms of production and consumption. They feel that it is more appropriate to the conditions of development in the 21st century.

Seen from another point of view, LOHAS is the latest term to describe some cosmopolitan lifestyles. It is reported that currently in United States, one of every four people is a lohasian. In many countries, this new force is getting stronger day by day, though it can be associated with small minority of people. Would LOHAS be a conversion of the masses?

Sociologist Paul Ray has the neologism ' LOHAS ' for the marketplace of companies and consumers who are motivated by health, environmental and ethical concerns and try to practice 'responsible capitalism' in response.

The full range of its holistic details is precisely vast, from wind turbines, solar heating to aboriginal knitware and spas. Its enthusiasts practice distinct lifestyle, such as wearing natural fabrics (raw cotton or silk), not using plastic bags, not smoking, consuming organic foods, and not driving for some day in a week.

Is it just a trend? I don’t know so. Anyway, time will answer this question. What do you think folk?

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